Roadmap for Small and Emerging Contractors in San Diego County
 

 

top Floor—find your customers
Step 24. Develop your own corporate identity

 


You’ll feel more like a business person, and you’ll be more recognizable and look more professional with your own:

  • Logo or trade style (how the name of your company looks in print)

  • Business cards

  • Letterhead

  • Brochure

  • Caps and T-shirts

  • Tip: check with local printers and T-shirt vendors who will sell in very small quantities or check into www.cafepress.com. Watch your budget!  Don’t spend a lot of money “playing business”. Only purchase what is needed now regardless of the “great bargains” you might get from overspending.

Develop a website. It’s not the first thing you need, but each year it gets more valuable as more people shop on the internet and search for services and companies on the internet. It also saves you from having to print expensive brochures, because you can just refer people to your website (if they need a hard copy you can print out your web pages for them). Plus you can keep your site “current” and always interesting by posting photos of completed projects and projects under construction – your portfolio. When you join an association, most have the ability to link their site and yours, so you might get referrals there, too.

  • If you know nothing about setting up a website, and you have no school-age children (they know all this stuff), you can get reasonably priced expert help:

    • Check out this website for a simple, easy-to-follow list of things to do: www.spinstermarketing.com/yourweb.htm.

    • Check with your association to see if they have worked a “deal” with a local firm to help their members, especially those who tie into the association website.

  • If you have some skills at working in Front Page or other simple programs, you can design your own website. Network Solutions, the leader in domain name registrations and net services – also has a package for website creation that is easy and inexpensive.

  • Warning: don’t let the website become a time-wasting distraction from your main business. Stay focused on what pays the bills.


 

 

back to step twenty-three

go to step twenty-five

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