Suggestion: work with counselors in the San Diego Small Business Development
& International Trade Center (www.sbditc.org)
or Small
Business Development Center of North San Diego County (www.sandiegosmallbiz.com).
Have your plan reviewed by knowledgeable, successful business people in
your field and modify it based on their suggestions.
Here is a sample business plan outline:
- Executive Summary
-
Company
Description: legal structure, vision and
mission, location, products and services, history and past
performance, growth opportunities
-
Management
Plan: key personnel, board of directors,
management team, management style
-
Operating
Plan: staffing (including availability of
skilled labor, recruitment strategy and your programs for training and
staff evaluation), equipment and technology (including what you have
vs. what you need), inventory, equipment and tools management, health
and safety, information systems, accounting systems, insurance and
risk management
-
Marketing
Plan: industry analysis, target market,
timing of market entry, customer profile, pricing, promotion and
advertising, networking and public relations
-
Financial
Plan: financial assumptions, cash flow
statement, income and expense statement, balance sheet, ratio
analyses, sources and use of capital
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